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  • Create an Immersive Booth Experience Through Sensory Decision-Making

    Creating booth experiences that stand out from the crowd should be high on your to-do list.   You want to make a lasting impression…

  • Creating Innovative Exhibit and Event Experiences

    A session delivered at Exhibitor Live 2023 by Jim Gilmore We recently enjoyed a trip to the States for ExhibitorLive 23 which was both…

  • Boost Your Exhibition ROI by Optimising Booth Staff Productivity and Effectiveness

    [siteorigin_widget class=”WP_Widget_Media_Video”][/siteorigin_widget] A session delivered at Exhibitor Live 2023 by Lee Ali and Deanna Krause A common question we often ask exhibitors is are…

  • Introducing the TEO Masterclass – Exhibition Excellence Exemplified

    In a world where you need to make sure every pound count in your business, wasting time and money on poor exhibiting shouldn’t be…

  • Effectively Convert Leads After Your Exhibition

    When it comes to exhibiting, you could have an all-singing and dancing stand that has attendees lining up for miles, who are dying to…

  • Ep. 10 In Conversation With Expo Stars… Don Colliver

    Don begins an interview by sharing his new book Transforming Public Speaking with Clown Presence. The inspiration to write this book came during the…

  • An Instrumental Component to Exhibition Success – The Importance of Your Booth Staff in 2023  

    Your next trade show is coming up, and you’ve planned every detail. You’ve got a well-thought-out strategy, your attendee journey is on point and…

  • How your target audience’s pain points are more important than you think

    When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems…

  • Why is this the right show for you to exhibit at?

    A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you…

  • Event Relief 2022!

    On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry…

  • A perfect storm – aligning your exhibiting strategy with your business growth strategy

    Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…

  • “Trade Show Engagement Optimisation – Why it Matters” with Lee Ali, MD, Expo Stars

    In the final episode of The Anatomy of a Successful Trade Show Engagement Optimisation Strategy, Lee Ali and Dan Assor discuss the most important…