RESOURCES

News & Media

  • Your Follow Up – Our 4 Step Follow Up Process

    The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this…

  • From good to great exhibiting – how to measure your exhibition KPI’s

    When exhibiting, it’s important to learn each time. If you continuously do the same thing repeatedly when exhibiting and expect different results then you…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 4” WITH LEE ALI

    The fourth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • “Engagement for Trade Show Exhibitors Part 3” With Lee Ali

    The third part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • How to Hire the Right Booth Staff

    Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite…

  • Adding value to amplify your trade show success

    How do exhibit builders amplify their clients’ show success? A common myth will have you believe that it isn’t down to exhibit builders to…

  • “Engagement for Trade Show Exhibitors Part 2” with Lee Ali

    The second part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali. 2nd episode “Your Attendee…

  • “Engagement for Trade Show Exhibitors Part 1” with Lee Ali

    A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd 1st episode…

  • The Anatomy of a Successful TEO Strategy

      Preparing for an exhibition can be a daunting challenge. After all, it is a very expensive marketing exercise, and you only get one…

  • Finding the Right Staff for your Next Exhibition

    If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose?…

  • How your target audience’s pain points are more important than you think

    When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems…

  • Ep. 9 In Conversation with… Aidan Kearney

    In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process.   Aidan…