How your target audience’s pain points are more important than you think
When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems…
RESOURCES
News & Media
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Ep. 9 In Conversation with… Aidan Kearney
In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process. Aidan…
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Ep. 8 In Conversation with… Michelle Harman
In episode 8 of our ‘In Conversation with…” Series, we welcome Michelle Harman, the Director of Sales for Captello, a universal lead capture and…
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Ep. 7 In Conversation with… Larry Kulchawik
In our seventh episode, we are in conversation with Larry Kulchawik, Exhibit Design Expert and Writer. With a career spanning over 5 decades, Larry…
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Ep 6. In Conversation With… Ken Newman
We are in conversation with Ken Newman, founder and CEO of Magnet Productions, who shares 25 years of trade show insight.
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Ep.5 In Conversation with… Stephan Murtagh
In our fifth episode of “In Conversation with…” we speak with Stephan Murtagh, more commonly known as “The Exhibition Guy”. With over 25 years’…
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Ep.4 In Conversation With… Chris Burgess
In our fourth episode of ‘In Conversation With…’ we speak with Chris Burgess; healer, writer and speaker.
Chris is one of the UK’s leading practitioners of energy therapy with over 50 years of experience in the field of psychological and physical well-being and is dedicated to helping people heal themselves.
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Ep.3 In Conversation With… Terri Morrison
In our Third episode of ‘In Conversation With…’ we speak with bestselling author and speaker Terri Morrison.
Terri’s books are recommended reading at NASA and the US Department of Defence and her media appearances include; NPR, CNN and the BBC, with publication in the WSJ, Asia Times, Investor’s Weekly, and the Washington Post.
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Ep.2 In Conversation With… Ashley Boroda
In our second episode of ‘In Conversation With…’ we speak with Ashley Boroda, qualified business coach and iMA practitioner, who has been working with Expo Stars for…
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Ep.1 In Conversation With… Jemelin Artigas
In our first episode of ‘In Conversation With…’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way.
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Successful Communication with International Clients
Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy…
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Emotion – Delivering Exceptional Experiences at Tradeshows
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…
