Understand the job roles required at your booth
Learn the importance of understanding what jobs will need to be done at your booth and the personal skill sets that these roles will require.
SERVICES
Staff Training
85% of exhibiting success relies on staff performance, yet 70% of companies lack a face-to-face engagement strategy. At Expo Stars, we analyse your teams’ strengths and areas for growth. We offer customised booth staff training programmes tailored to your business.
Our exhibition engagement training equips your internal teams with the tools to identify roles, pinpoint training needs and select the best people for each position. Your booth staff will learn how to sustain energy, stay motivated and maintain professionalism throughout the entire show.
Bespoke booth staff training
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Select the right staff
Explore who the best people are in your team to deliver an engaging experience at the booth. It's essential to know your team’s strengths well. This helps you create a functional and effective team, that are comfortably working in an environment they feel comfortable in, and not be like fish out of water. -
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Upskill your staff
We’ll give you the tools to identify your team’s training needs and assign the best people for each role. Gain expert knowledge on interpersonal communication skills, performance, how to maintain energy levels, motivation, booth etiquette and professionalism throughout the show. -
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Set performance goals for your team
Setting clear personal and team objectives is vital to driving optimum performance. Receive guidance, techniques and tools to help measure your team's performance whether it’s the number of leads generated, post-show meetings set up or even the number of attendees approached. We can even help you to design a rewards programme to further enhance your team’s motivation to meet performance objectives. -
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Deliver a post show team performance review
Together, we’ll review your team’s performance post-exhibition and see the positives and the areas needed for improvement for future exhibitions.
How it works
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We assess your attendee engagement strategy and your current team’s skill sets
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We design a tailored programme for your team
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We deliver the training (in person or virtual) with roleplays
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We review your team’s performance post show
Training Programmes
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Decode and Engage: Mastering audience communications styles for exhibiting success
Discover the importance of effective communication at trade shows. Learn how to adapt your communication style to successfully engage attendees
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Mastering your follow up for exhibiting success
Learn how to craft the perfect follow up strategy to convert your trade show leads into clients
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TEO masterclass/workshop
Empower your team with comprehensive engagement skills and specialised training to optimize booth performance, generate leads, and achieve maximum success at exhibitions.
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Empower your team: Booth staff training for success
85% of exhibiting success is down to how your stand staff performs on the show floor, so turn your team into customer engagement and lead generation experts in our tried and trusted booth staff training
Resources
The 5 Super Powers that your Booth Team Needs at a Trade Show
Explore the essential traits that turn booth staff into exhibition superheroes. From charisma to expert knowledge, agility, observation, and resilience, these superpowers are vital for success in the fast-paced world of trade shows. This resource provides strategies and tips for developing these skills, emphasizing the importance of creating memorable interactions that leave a lasting impression on attendees.
