Your Trade Show Engagement Optimisation (TEO) Journey Starts here

Get ready to learn how to drive attendee engagement, generate better quality leads and improve your ROI at your next trade show or live marketing event through TEO.

What is Trade Show Engagement Optimisation?

You may have heard of Search Engine Optimisation (SEO). Well, Trade Show Engagement Optimisation (TEO) follows a similar methodology.

Just like your website, at a trade show, your exhibition booth is your shop window, a tool to help you demonstrate your expertise, and, vitally, capture qualified leads for your sales team to convert.

Your role is to ensure your booth attracts high-quality traffic and that your exhibition team has the right engagement skills to increase your chance of converting visitors into highly qualified leads.

Since 2007, we have managed over 3000 exhibition engagement projects in over 100 cities across 53 countries. Over this time, we’ve created the playbook for high-performance exhibitions or live marketing events, which we call TEO.
It covers five core pillars: strategy, attendee journey, booth staff, KPI measurement, and follow-up.

Give your business the best possible chance to excel at your next exhibition.

What can you expect from our TEO Masterclass?

When you attend our TEO masterclass you’ll receive:

  • Our 26-page eBook, Your Trade Show Engagement Optimisation Strategy: The 5 Pillars to Exhibition Success, gives you further teachings on the foundations for effective trade show lead generation.
  • A personalised report helps you to address your unique problems when it comes to exhibiting.
  • A free 1-hour consultation with an exhibition specialist to vet your report further and create a plan of attack ahead of your next exhibition.

Elevate your next exhibition and sign up today

Who should attend?

This program is ideal for exhibitors, sales professionals, marketers, business development executives, and anyone responsible for executing trade shows. Whether you’re a seasoned exhibitor looking to improve your exhibiting results, or a newcomer, this training offers practical strategies applicable to all levels of experience.

Achieve Ground-Breaking Results at your Next Exhibition

By attending our TEO masterclass, you’ll learn how to:

  • Strategically plan your exhibition process 
  • Learn how to actively engage with attendees at your next exhibition to turn them into warm, hot leads. 
  • Discover how to choose your booth staff to ensure you get the most out of your exhibition masterclass. 
  • Vet your KPIs to ensure you know how many attendees you need to engage to meet your ROI. 
  • Unlock a solid follow-up process to further engage your leads and turn them into customers. 

The TEO strategy is the ultimate exhibition engagement tool that will guarantee you a fresh outlook and perspective ahead of your next exhibition.