About us

Discover Expo Stars – Exhibition Performance Experts

We’ve been connecting people through the power of face-to-face exhibition engagement since 2007. Each of our operations reflects our values of integrity, dedication, dependability, inspiration and quality.

Our services are global, spanning across 100 cities in 53 countries. We represent local staff who are fluent in both English and the local language, and many of our staff members are multilingual. We have gained our experience from over 3000 engagement projects at major international exhibitions including CES, Mobile World Congress, Drupa, FESPA, IBC, NAB, Gulfood, Arab Health, Pharmapack, Big 5, ICE Totally Gaming and many more.

Meet the Founder

Lee Ali
Founder & Managing Director

Hi there! I’m Lee Ali, an ardent advocate of the wonderful world of human-to-human connectivity. With a background rich in experience across the world of communications, from the world of cable television, mobile telecommunications, and game show production, I’ve always found myself gravitating towards opportunities where I can connect, engage, and make a meaningful impact across the world.

My passion? It’s all about creating those genuine human-to-human connections that cause a ripple effect and build meaningful relationships. Whether it’s through providing strategy, delivering training or providing high level enggagement professionals to our clients, I believe in the power of a smile, a kind word, and the magic that happens when people come together and connect on a deep level.

When I’m not busy on the show floor or delivering workshops, you’ll find me watching Manchester United, travelling around the world, at a motor racing track, at a rock concert or hiking in nature. I am also a qualified Reiki practitioner.  My mantra is simple – connect, engage, and uplift. Let’s make the world a smaller, friendlier, and more connected place, one interaction at a time!

Expo Stars
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    events staffed since 2007.
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    cities covered across 50 countries.
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    exhibition engagement experts in our Global Database.

Our Awards

Exhibition News Supplier Awards 2019, Best Staffing Company
Exhibition News Elite Awards 2018, Best Staffing Company
Exhibition News Elite Awards 2017, Best Staffing Company

Our Memberships

Our Methodology

TEO (Tradeshow Engagement Optimisation) is our proven success framework honed and proven in the field across thousands of exhibitions.

In halls full of exhibitors, each claiming they have the best product or service, the stark truth emerges; without a robust exhibition engagement strategy, your booth is just another face in the crowd.

Enter TEO: your secret to elevated exhibition performance. It’s designed to help you make sure your booth attracts high-quality traffic and that your team has the right exhibition engagement skills to increase your chance of converting visitors into highly qualified leads.

The TEO principles are the backbone of the CPD accredited education we provide to our clients.

Expo Stars Values

  • Integrity 

    We are committed to surpassing client expectations through the creation of customised strategies that enhance exhibition engagement.
  • Dedication

    We are committed to delivering tangible results and implementing measurable improvements to exhibiting performance efficiency. 
  • Dependability

    We deliver our promises and take full ownership of our clients' exhibiting success results and return on investment (ROI). 
  • Inspiration

    We offer valuable ideas, introducing thought-provoking solutions, ultimately elevating our client’s exhibition experience. 
  • Quality

    We pursue perfection with every client and our internal processes, meticulously refining performance strategies to ensure unparalleled exhibiting excellence. 

Working at Expo Stars

Our inclusive culture values diversity and encourages collaboration. We encourage individuals to take ownership and work autonomously. Our focus on productivity is complemented by a mindful approach that prioritises wellbeing. This balance enables us to be a results-oriented team, where innovation and collaboration thrives.

Got the skills and experience to push us forward? We’d love to hear from you. Send us an email and your CV to hr@expostars.com. If there’s a role that aligns, we’ll reach out. Let’s chat, maybe over a coffee, and explore the potential of us working together.

Expo Stars

Socially responsible – Across the Globe

Many companies talk a big game about sustainability, using ‘green’ materials for their booths, but then they just throw them away after the show. At the same time, they fly their teams across the world to get there.


We see the bigger picture

  • Our remote exhibiting approach not only cuts down on those air miles but also bolsters the local community. We champion the use of local suppliers and promotional talent who can promote your business just as effectively, if not more, than flown-in staff. 
  • We also offer interactive lead-engagement tools that you can use to reduce paper waste. These unique tools can be used at live, hybrid and virtual events, including webinars. 
  • Offer your people sustainable alternatives: to progress, develop and grow. That’s why we share our learnings with our community – through training opportunities, free tools and a knowledge hub full of expert insight and advice.