Exhibition Strategy

The biggest reason exhibitors fail to achieve a return on investment (ROI) or return on objective (ROO)? They don’t have a clear exhibition strategy.

A well calculated strategy for your exhibition, trade show or other live marketing event should go hand in hand with your overarching business growth strategy. We understand the key to success in the trade show world (hint: it involves more than just handing out free pens). This comes from our extensive experience working with major brands across a variety of industries. We’ll help you design a trade show strategy aimed at surpassing your objectives. With our consultancy service, you’ll attract prospects eager to collaborate after exhibitions and effectively measure key performance indicators (KPIs) against our strategy.

Expo Stars

Unlock a Trade Show Performance Strategy That Lasts

  • Develop and understand your exhibiting objectives
  • Differentiate your business from the competition
  • Be clear on the numbers - from how many attendees you need to engage to how many you need to convert 
  • Have the right people at your booth to guarantee exhibition success  
  • Give your prospects a reason to want to engage with you after the exhibition  

How it works


Strategy Review

Together we’ll review your exhibiting objectives, messaging and target audience to ensure your trade show strategy is developed with a ROI at its core.


Activity Plan

We’ll develop your new attendee engagement strategy, helping you quantify how many people you need to engage and qualify to deliver your sales targets and help you create a compelling follow-up plan.


KPI Measurement

We’ll provide you with an easy-to-use report that summarises booth activity, your prospect contact details and ranks their interest in your products and services. We’ll advise on software and processes to streamline prospect conversion and create efficiencies.

Exhibition Resources

Scorecard – TEO Assessment

Measure your exhibition strategy against our blueprint for successful events. See how you score and receive bespoke recommendations to improve your performance. We’ll also guide you in setting clear goals, choosing the right events and using effective marketing tactics.

NEW – ROI Calculator

Benchmark your exhibition strategy against our blueprint for high-performing events and gain bespoke recommendations to improve your success.

“All of your team were excellent, they really got into the spirit of it, were great with visitors to the stand and kept the energy high despite some very long days. Special mention to Colin and Marta, both were energetic and entertaining throughout.”
Ideal Home Show
“The experts from Expo Stars and their follow-up consultancy are outstanding. Having skilled professionals at our trade shows has been a game-changer. Their ability to drive leads and engage with prospects to such a high level has dramatically increased the number of leads we can capture.”
Vice President of Worldwide Sales, ProSymmetry
“I can only say that the collaboration with Sarah was fantastic! She is an excellent professional, she learnt everything very quickly, being able to professionally present our services to our prospects at the Big 5 exhibition”
The Big 5


  • Generate more business from trade show exhibitions

    Generate more business from trade show exhibitions

    An Exhibition Engagement Workshop focusing on the five pillars of Trade Show Engagement Optimisation. 
  • Crafting the perfect exhibition strategy: A 7-Step Guide.

    Crafting the perfect exhibition strategy: A 7-Step Guide.

    In 2024, the B2B trade show market is set to regress almost back to normal following the pandemic...
  • Ep 6. In Conversation With… Ken Newman

    Ep 6. In Conversation With… Ken Newman

    We are in conversation with Ken Newman, founder and CEO of Magnet Productions, who shares 25 years of trade show insight.
  • 20% Leap in Quality Leads for Sync
    Case Study

    20% Leap in Quality Leads for Sync

    Sync, a technology solution provider for education and public sectors, faced complicated trade show challenges