SERVICES
Exhibition Strategy
The biggest reason exhibitors fail to achieve a return on investment (ROI) or return on objective (ROO)? They don’t have a clear exhibition strategy.
A well calculated strategy for your exhibition, trade show or other live marketing event should go hand in hand with your overarching business growth strategy. We understand the key to success in the trade show world (hint: it involves more than just handing out free pens). This comes from our extensive experience working with major brands across a variety of industries. We’ll help you design a trade show strategy aimed at surpassing your objectives. With our consultancy service, you’ll attract prospects eager to collaborate after exhibitions and effectively measure key performance indicators (KPIs) against our strategy.
Unlock a Trade Show Performance Strategy That Lasts
-
Develop and understand your exhibiting objectives -
Differentiate your business from the competition
-
Be clear on the numbers - from how many attendees you need to engage to how many you need to convert
-
Have the right people at your booth to guarantee exhibition success
-
Give your prospects a reason to want to engage with you after the exhibition
How it works
Strategy Review
Together we’ll review your exhibiting objectives, messaging and target audience to ensure your trade show strategy is developed with a ROI at its core.
Activity Plan
We’ll develop your new attendee engagement strategy, helping you quantify how many people you need to engage and qualify to deliver your sales targets and help you create a compelling follow-up plan.
KPI Measurement
We’ll provide you with an easy-to-use report that summarises booth activity, your prospect contact details and ranks their interest in your products and services. We’ll advise on software and processes to streamline prospect conversion and create efficiencies.
