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  • 7 Ways to Avoid Bad Trade Show Etiquette

    It’s a fact: we’re human. Sometimes we do the wrong thing. What’s worth ruminating over? Bad behaviour from your trade show team that you…

  • The 5 E’s of Face-to-Face Engagement

    You could have a salsa-dancing robot on display during an exhibition to wow your visitors. But will that alone guarantee success? What you really…

  • Expo Star of the Month – June 2018 – Elena, Amsterdam

    The year is flying by at Expo Stars and we can’t quite believe that it’s time to announce our Expo Star of the Month…

  • Expo Star of the Month May 2018 – Sonia, Lead Generator, Munich

    May 2018 has been an extremely successful and busy month for our clients and staff members at Expo Stars. We have booked staff members…

  • Infographic – The Road Map to Exhibition Success

    Exhibiting is an exercise in marketing, not sales. In our latest infographic, we share the secrets to trade show lead generation.  Learn how to…

  • Face to Face Marketing: An Industry Behind the Times?

    The Presidents Club. ICE Totally Gaming. Mipim. These events have all hit the headlines for the wrong reasons. Namely young, pretty women in short…

  • Your Guide to Exhibiting in Germany

    Exhibiting at overseas trade shows has the potential to open up a whole new market for your business. Make the most of the exhibition…

  • Your Global Exhibition Survival Toolkit

    It’s the day before you fly for an exhibition. Your suitcase lies open on the floor with suspect contents scattered around it. You look…

  • 6 Minute Trade Show Lead Generation

    Our six-minute strategy for lead generation is central to our marketing masterclass. It’s a reliable method to capture, nurture, value and close leads quickly….

  • How to Manage an Exhibition Crisis

    Exhibiting can be a risky business. To ensure success, you have to get a lot of things right – from selecting the best team…

  • Principles of Persuasion: Fantastic Face to Face Engagement

    How important is good face-to-face engagement at exhibitions? Well without it, your investment could definitely go to waste. A booth that’s textbook-plain will detract…

  • Demonstrating Your Brand Values Through Face to Face Marketing

    “For selling to work, you need face-to-face, personalized and intense contact.” – Guy Kawasaki The best connections you’ll make in business are those that…