Understanding Your Target Audience at Trade Shows
Trade shows and exhibitions are high-energy environments filled with opportunities to connect, engage, and convert. Yet, many exhibitors fall into the trap of treating…
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Crisis Planning for Trade Shows: Handling Last-Minute Challenges
Trade shows are dynamic environments where months of meticulous planning can be disrupted by unforeseen challenges. From shipping delays to technical failures, unexpected crises…
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The Psychology of Strategic Booth Positioning
The Psychology of Strategic Booth Positioning at Trade Shows: A Deep Dive Trade shows are a battleground for attention. With hundreds—sometimes thousands—of exhibitors competing…
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The Power of Face-to-Face Marketing
Why Human Connection Still Wins in 2025 In an age dominated by digital marketing, where brands can reach millions at the click of a…
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5 Key Qualities of a Top Booth Staffer & How to Discover Yours
Unlock Your Potential: How Personality Shapes Success in Exhibition Roles At Expo Stars, we know that working at trade shows and exhibitions isn’t just…
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Exhibition Jobs with Expo Stars: Career Growth & Global Opportunities
Why Work with Expo Stars? The Benefits of Joining Our Team If you’re a model, actor, have a background in events or an outgoing…
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Boosting Engagement: The Power of Senses at Trade Shows
Creating Memorable Booths: Engage All Five Senses Creating memorable booths isn’t just about delivering information or showcasing a brand—it’s about crafting an immersive experience…
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Managing Stress During An Exhibition: Tips For Exhibition Planners
How to manage stress during an exhibition: The days leading up to an exhibition are often a whirlwind of preparation, but it’s when you’re…
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Generate more business from trade show exhibitions
An Exhibition Engagement Workshop focusing on the five pillars of Trade Show Engagement Optimisation.
