Understanding Your Target Audience at Trade Shows
Trade shows and exhibitions are high-energy environments filled with opportunities to connect, engage, and convert. Yet, many exhibitors fall into the trap of treating…
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Crisis Planning for Trade Shows: Handling Last-Minute Challenges
Trade shows are dynamic environments where months of meticulous planning can be disrupted by unforeseen challenges. From shipping delays to technical failures, unexpected crises…
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The Psychology of Strategic Booth Positioning
The Psychology of Strategic Booth Positioning at Trade Shows: A Deep Dive Trade shows are a battleground for attention. With hundreds—sometimes thousands—of exhibitors competing…
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The Art of Selling at Trade Shows
Trade shows are more than just networking events—they are prime opportunities to turn casual conversations into tangible business deals. However, many exhibitors struggle to…
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The Power of Face-to-Face Marketing
Why Human Connection Still Wins in 2025 In an age dominated by digital marketing, where brands can reach millions at the click of a…
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5 Key Qualities of a Top Booth Staffer & How to Discover Yours
Unlock Your Potential: How Personality Shapes Success in Exhibition Roles At Expo Stars, we know that working at trade shows and exhibitions isn’t just…
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Exhibition Jobs with Expo Stars: Career Growth & Global Opportunities
Why Work with Expo Stars? The Benefits of Joining Our Team If you’re a model, actor, have a background in events or an outgoing…
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Boosting Engagement: The Power of Senses at Trade Shows
Creating Memorable Booths: Engage All Five Senses Creating memorable booths isn’t just about delivering information or showcasing a brand—it’s about crafting an immersive experience…
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Managing Stress During An Exhibition: Tips For Exhibition Planners
How to manage stress during an exhibition: The days leading up to an exhibition are often a whirlwind of preparation, but it’s when you’re…
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The 7 Habits of Highly Effective People: key lessons to apply to your exhibitions
Explore how the principles of “The 7 habits of highly effective people” can be applied to enhance your trade show performance.
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5 Reasons to train your booth staff to help you succeed at your next exhibition
Trade shows and exhibitions can be a game-changer for your business, to capitalize these opportunities, your booth staff must be well-prepared.
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A Guide for Exhibitors; handle difficult questions at trade shows
Trade shows are bustling hubs of opportunity, however, they also come with their fair share of challenges, one of the most daunting being handling difficult questions.
