Expo Stars on Tour
“To travel is to live.” – Hans Christian Anderson Lee Ali, Director of Expo Stars, recently returned from a successful Southeast Asia tour. From…
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News & Media
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How to Leverage Memory to Optimise the Attendee Journey
Do you want to optimise your attendee engagement and make sure they remember your brand and your products or services? If so, you need…
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Boost Exhibiting Success through Colour Psychology
You’ve invested a lot of time and money into preparing for your next trade show. You want to showcase your products or services to…
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Create an Immersive Booth Experience Through Sensory Decision-Making
Creating booth experiences that stand out from the crowd should be high on your to-do list. You want to make a lasting impression…
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Creating Innovative Exhibit and Event Experiences
A session delivered at Exhibitor Live 2023 by Jim Gilmore We recently enjoyed a trip to the States for ExhibitorLive 23 which was both…
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Boost Your Exhibition ROI by Optimising Booth Staff Productivity and Effectiveness
[siteorigin_widget class=”WP_Widget_Media_Video”][/siteorigin_widget] A session delivered at Exhibitor Live 2023 by Lee Ali and Deanna Krause A common question we often ask exhibitors is are…
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Introducing the TEO Masterclass – Exhibition Excellence Exemplified
In a world where you need to make sure every pound count in your business, wasting time and money on poor exhibiting shouldn’t be…
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Why is this the right show for you to exhibit at?
A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you…
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Event Relief 2022!
On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry…
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A perfect storm – aligning your exhibiting strategy with your business growth strategy
Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…
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The Benefits of the Trade Show Engagement Optimisation (TEO) Framework
Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…
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How to Hire the Right Booth Staff
Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite…
