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  • Creating Innovative Exhibit and Event Experiences

    A session delivered at Exhibitor Live 2023 by Jim Gilmore We recently enjoyed a trip to the States for ExhibitorLive 23 which was both…

  • Boost Your Exhibition ROI by Optimising Booth Staff Productivity and Effectiveness

    [siteorigin_widget class=”WP_Widget_Media_Video”][/siteorigin_widget] A session delivered at Exhibitor Live 2023 by Lee Ali and Deanna Krause A common question we often ask exhibitors is are…

  • Introducing the TEO Masterclass – Exhibition Excellence Exemplified

    In a world where you need to make sure every pound count in your business, wasting time and money on poor exhibiting shouldn’t be…

  • Why is this the right show for you to exhibit at?

    A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you…

  • Event Relief 2022!

    On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry…

  • A perfect storm – aligning your exhibiting strategy with your business growth strategy

    Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…

  • The Benefits of the Trade Show Engagement Optimisation (TEO) Framework

    Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…

  • How to Hire the Right Booth Staff

    Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite…

  • “Engagement for Trade Show Exhibitors Part 1” with Lee Ali

    A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd 1st episode…

  • The Anatomy of a Successful TEO Strategy

      Preparing for an exhibition can be a daunting challenge. After all, it is a very expensive marketing exercise, and you only get one…

  • Finding the Right Staff for your Next Exhibition

    If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose?…

  • Ep. 9 In Conversation with… Aidan Kearney

    In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process.   Aidan…