Managing Stress During An Exhibition: Tips For Exhibition Planners
How to manage stress during an exhibition: The days leading up to an exhibition are often a whirlwind of preparation, but it’s when you’re…
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5 Reasons to train your booth staff to help you succeed at your next exhibition
Trade shows and exhibitions can be a game-changer for your business, to capitalize these opportunities, your booth staff must be well-prepared.
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The Talent of Expo Stars: Your Gateway to Exhibiting Success
Stepping into a vibrant exhibition hall is like entering a world of innovation and captivating displays. However, behind every successful booth is a team…
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Emotion – Delivering Exceptional Experiences at Tradeshows
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…
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Education – Giving Attendees What They Want
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…
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Empathy – The Key to Understanding Your Target Audience
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…
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8 Tips on Creating Energy in Your Exhibition Team
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…
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What’s It Like to Work With Expo Stars?
Here at Expo Stars we get to work with some outstanding businesses. They are ambitious, want to achieve the most from their trade shows,…
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The End is Nigh for Booth Babes
Should modern trade shows include “booth babes”? We were recently asked to comment on this topic by the BBC. Their report covered the controversy surrounding…
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The Challenging World of the Exhibition Organiser
Would you rather swim in shark-infested waters or run an exhibition where 99 things could go wrong? As an exhibition organiser, we bet you’ve had…
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Exploring the Power of iMA
Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re…
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Your Guide to Exhibiting in Dubai
Dubai is an ultra-modern city brimming with lavish shopping malls, once-in-a-lifetime experiences and technological wonders. It’s also an incredible place to do business –…
