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  • The End is Nigh for Booth Babes

    Should modern trade shows include “booth babes”? We were recently asked to comment on this topic by the BBC.   Their report covered the controversy surrounding…

  • The Challenging World of the Exhibition Organiser  

    Would you rather swim in shark-infested waters or run an exhibition where 99 things could go wrong?  As an exhibition organiser, we bet you’ve had…

  • Exploring the Power of iMA

    Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re…

  • Your Guide to Exhibiting in Dubai

    Dubai is an ultra-modern city brimming with lavish shopping malls, once-in-a-lifetime experiences and technological wonders. It’s also an incredible place to do business –…

  • A Minute on the Clock With John Blaskey

    Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads…

  • 7 Ways to Avoid Bad Trade Show Etiquette

    It’s a fact: we’re human. Sometimes we do the wrong thing. What’s worth ruminating over? Bad behaviour from your trade show team that you…

  • Expo Star of the Month – June 2018 – Elena, Amsterdam

    The year is flying by at Expo Stars and we can’t quite believe that it’s time to announce our Expo Star of the Month…

  • Guest Blog: Mindfulness in Exhibiting

    Event and Exhibition managers work in a hectic stressful environment. They have handle multiple suppliers, extremely stressful situations like things and people not turning…

  • Why You Should Leave Your Sales Team at Home at Your Next Trade Show

    According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a…

  • Want to take on the exhibiting world? Outsource your promotional staff

    Exhibiting your business at a trade show is one of the most personal and potentially successful forms of marketing there is. Nothing beats word…

  • 3 reasons pharma brands should hire a promotional staffing agency

    Working with a promotional staffing specialist brings with it many advantages when you’re looking to exhibit at a trade show. One of the most…

  • Attract and engage IT pros with the right trade show booth staffing

    When it comes to the IT industry, it’s fair to assume that professionals within the sector know what they like and have a deep…