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  • Effectively Convert Leads After Your Exhibition

    When it comes to exhibiting, you could have an all-singing and dancing stand that has attendees lining up for miles, who are dying to…

  • Ep. 10 In Conversation With Expo Stars… Don Colliver

    Don begins an interview by sharing his new book Transforming Public Speaking with Clown Presence. The inspiration to write this book came during the…

  • An Instrumental Component to Exhibition Success – The Importance of Your Booth Staff in 2023  

    Your next trade show is coming up, and you’ve planned every detail. You’ve got a well-thought-out strategy, your attendee journey is on point and…

  • How your target audience’s pain points are more important than you think

    When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems…

  • Why is this the right show for you to exhibit at?

    A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you…

  • Event Relief 2022!

    On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry…

  • A perfect storm – aligning your exhibiting strategy with your business growth strategy

    Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…

  • “Trade Show Engagement Optimisation – Why it Matters” with Lee Ali, MD, Expo Stars

    In the final episode of The Anatomy of a Successful Trade Show Engagement Optimisation Strategy, Lee Ali and Dan Assor discuss the most important…

  • Why are you exhibiting? The age-old question.

    So, you’re ready to take your business back out into the world of exhibiting. But what exactly are your reasons? Do you want to…

  • The Benefits of the Trade Show Engagement Optimisation (TEO) Framework

    Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 5” WITH LEE ALI

    The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • Your Follow Up – Our 4 Step Follow Up Process

    The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this…