The AIDA Principle for Tradeshow Engagement
If I had to mention one single characteristic of truly successful exhibitors, I would say it’s the ability and knowledge of how to…
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News & Media
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On People management and trade shows
The “How To” formula of people management in a tradeshow environment Everything that you read about leadership and managing teams, is strongly linked to…
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3 Essential Tips to Keep your Trade Show Visitors Engaged
The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to…
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The 5 Biggest Mistakes that Exhibitors Make when Hiring Staff.
Introduction to Promotion Staff Mistakes made by Exhibitors Exhibition shows can be fantastic opportunities for you to engage potential customer and produce a real…
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The 7 P’s of being a Phenomenal Professional Tradeshow Exhibition Promoter
As the founder of Expo Stars I have always been passionate about excellence in delivering exhibition results for our clients. How we deliver the results…
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Hot Pants or Hot Qualified Leads?
Marketing Specialist, Lee Ali explains why professional Promotion Staff are worth their weight in Lead. Original Article was Published in Exhibiting Magazine March 2009 I…