Successful Communication with International Clients
Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy…
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News & Media
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Emotion – Delivering Exceptional Experiences at Tradeshows
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…
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Education – Giving Attendees What They Want
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…
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Empathy – The Key to Understanding Your Target Audience
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…
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8 Tips on Creating Energy in Your Exhibition Team
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…
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Getting Prepared for Exhibitor Live
Update 20th May – ExhibitorLive 2020 has been postponed until February 28 – March 4, 2021. This change was made in response to public health…
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Exhibiting Internationally: How to be Successful
What does it take to be successful when exhibiting internationally? Our Founder and Managing Director, Lee Ali, was recently asked to speak on this subject…
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Why ‘Can I Scan Your Badge?’ is Pointless
Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can…
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Podcast: Top Tips to Generate More Leads at Your Next Exhibition
We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a business looking to generate…
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How to Measure Exhibition Engagement
At Expo Stars, we spend a lot of time shouting from the rooftops about how important engagement is. But how do you measure it? …
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What Aroused our Curiosity At Exhibitor Live?
Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of…
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What Aroused our Curiosity At Exhibitor Live?
Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of…
