RESOURCES

News & Media

  • Ep.3 In Conversation With… Terri Morrison

    In our Third episode of ‘In Conversation With…’ we speak with bestselling author and speaker Terri Morrison.

    Terri’s books are recommended reading at NASA and the US Department of Defence and her media appearances include; NPR, CNN and the BBC, with publication in the WSJ, Asia Times, Investor’s Weekly, and the Washington Post.

  • Ep.2 In Conversation With… Ashley Boroda

    In our second episode of ‘In Conversation With…’ we speak with Ashley Boroda, qualified business coach and iMA practitioner, who has been working with Expo Stars for…

  • Ep.1 In Conversation With… Jemelin Artigas

    In our first episode of ‘In Conversation With…’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way.

  • Successful Communication with International Clients

    Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy…

  • Emotion – Delivering Exceptional Experiences at Tradeshows

    95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…

  • Education – Giving Attendees What They Want

    Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…

  • Empathy – The Key to Understanding Your Target Audience

    “The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…

  • 8 Tips on Creating Energy in Your Exhibition Team

    It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…

  • Getting Prepared for Exhibitor Live

    Update 20th May – ExhibitorLive 2020 has been postponed until February 28 – March 4, 2021. This change was made in response to public health…

  • Exhibiting Internationally: How to be Successful

    What does it take to be successful when exhibiting internationally?  Our Founder and Managing Director, Lee Ali, was recently asked to speak on this subject…

  • Why ‘Can I Scan Your Badge?’ is Pointless

    Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can…

  • Podcast: Top Tips to Generate More Leads at Your Next Exhibition

    We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a business looking to generate…