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  • Improve Your Trade Show Performance Through Face to Face Thought Leadership

    Exhibiting is a golden opportunity to engage with audiences and improve trade show performance using face-to-face engagement. Pushy sales will only get you so…

  • A Beginners Guide to International Exhibitions

    So, you’re thinking of traversing across seas and continents to exhibit your business in another country. Acquiring new prospects away from home will help…

  • Why You Should Leave Your Sales Team at Home at Your Next Trade Show

    According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a…

  • The Secret Formula to Forecast the Success of a New Exhibition

    You have included exhibiting at trade shows in your marketing plan for this year and have allocated budget and resources. You’re now finalising your…

  • Planning for international trade show marketing: The basics

    So, you’re finally ready to take your company to new heights by exhibiting at a respected, international trade show. The chance is there to…

  • How hiring the wrong trade show staff agency can make your event management even more stressful

    What’s the most stressful job in the world? If your answer has ‘trade show’ anywhere in the title then you’re onto something…

  • How are you measuring your trade show success?

    It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at…

  • Expo Star of the Month – May 2016

    We are pleased to announce Ivy, a presenter/moderator from Vienna as our Expo Star of the Month for May 2016 for her work at…

  • The AIDA Principle for Tradeshow Engagement

      If I had to mention one single characteristic of truly successful exhibitors, I would say it’s the ability and knowledge of how to…

  • On People management and trade shows

    The “How To” formula of people management in a tradeshow environment Everything that you read about leadership and managing teams, is strongly linked to…

  • 3 Essential Tips to Keep your Trade Show Visitors Engaged

    The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to…

  • The 5 Biggest Mistakes that Exhibitors Make when Hiring Staff.

    Introduction to Promotion Staff Mistakes made by Exhibitors Exhibition shows can be fantastic opportunities for you to engage potential customer and produce a real…