Trade shows play a pivotal role in assisting businesses to achieve their goals. Whether it’s showcasing new products, networking with prospects, or increasing brand visibility, exhibitions are instrumental in accomplishing these objectives. Besides the flashy booths and large LED screens, the one vital element that often determines exhibiting success is… [Read More]
You have included exhibiting at trade shows in your marketing plan for this year and have allocated budget and resources. You’re now finalising your strategy, researching what options will provide the best return on investment and considering the next steps to ensure an excellent trade show performance. The Center for… [Read More]
When it comes to promoting your business at a trade show, more often than not the quality of the promotional staff you have representing you on the show floor will be the difference between turning an interested prospect into somebody that will want to work alongside your company in the… [Read More]
Booth staff are the face of your company at every exhibition, acting as the first point of contact to greet and nurture potential leads and introduce them to the right person on the team on the day. They also do more technical work behind the scenes, too. Good exhibition booth… [Read More]
Is there any tougher job in the world than being a trade show booth hostess? It’s certainly up there, especially with a recent post by TechCrunch highlighting the negative perceptions that so many women in the trade have to face each and every day.
A big industry trade show is happening overseas and you’ve been invited. You’ve managed to secure an excellent spot to set up your exhibition space and are raring to go.