Emotion – Delivering Exceptional Experiences at Tradeshows
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…
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Education – Giving Attendees What They Want
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…
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Empathy – The Key to Understanding Your Target Audience
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…
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8 Tips on Creating Energy in Your Exhibition Team
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…
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How to Plan Your End Game
When preparing for your next exhibition you need a refined, results-driven master plan. One that covers all your bases to give you the best…
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Expo Star(s) of the Month – February 2020 – Fernanda and Jemelin – London
Our Expo Star of the month award for February 2020 goes to our awesome duo Jemelin and Fernanda for their outstanding work at Oracle…
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We’re Ready To Support You Through This Pandemic
A Statement from Lee Ali – MD, Expo Stars: As the world finds itself in unprecedented uncertainty, I just want to get in touch…
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Expo Star of the Month – January 2020
Our first Expo Star of the month for 2020 is awarded to Dunia for her wonderful work in Dubai, UAE in January. Dunia worked…
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Getting Prepared for Exhibitor Live
Update 20th May – ExhibitorLive 2020 has been postponed until February 28 – March 4, 2021. This change was made in response to public health…
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EXPO STAR OF THE MONTH- DECEMBER
Our Expo Star of the month for December 2019 is awarded to Na Yung for her fantastic work with us in South Korea! The…
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Expo Stars of the Month- November 2019
This November the Expo Stars of the month award goes to the Salon del Manga team in Barcelona! The team was made up of…
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The Truth About Event Marketing Education
Trade show preparation equals success. And training should be an integral part of your preparation. It equips you with the skills and knowledge to:…
