RESOURCES

News & Media

  • The Benefits of the Trade Show Engagement Optimisation (TEO) Framework

    Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 5” WITH LEE ALI

    The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • Your Follow Up – Our 4 Step Follow Up Process

    The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this…

  • From good to great exhibiting – how to measure your exhibition KPI’s

    When exhibiting, it’s important to learn each time. If you continuously do the same thing repeatedly when exhibiting and expect different results then you…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 4” WITH LEE ALI

    The fourth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • “Engagement for Trade Show Exhibitors Part 3” With Lee Ali

    The third part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • How to Hire the Right Booth Staff

    Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite…

  • Adding value to amplify your trade show success

    How do exhibit builders amplify their clients’ show success? A common myth will have you believe that it isn’t down to exhibit builders to…

  • “Engagement for Trade Show Exhibitors Part 2” with Lee Ali

    The second part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali. 2nd episode “Your Attendee…

  • “Engagement for Trade Show Exhibitors Part 1” with Lee Ali

    A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd 1st episode…

  • The Anatomy of a Successful TEO Strategy

      Preparing for an exhibition can be a daunting challenge. After all, it is a very expensive marketing exercise, and you only get one…

  • Finding the Right Staff for your Next Exhibition

    If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose?…