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  • Event Relief 2022!

    On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry…

  • A perfect storm – aligning your exhibiting strategy with your business growth strategy

    Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…

  • “Trade Show Engagement Optimisation – Why it Matters” with Lee Ali, MD, Expo Stars

    In the final episode of The Anatomy of a Successful Trade Show Engagement Optimisation Strategy, Lee Ali and Dan Assor discuss the most important…

  • Why are you exhibiting? The age-old question.

    So, you’re ready to take your business back out into the world of exhibiting. But what exactly are your reasons? Do you want to…

  • The Benefits of the Trade Show Engagement Optimisation (TEO) Framework

    Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 5” WITH LEE ALI

    The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • Your Follow Up – Our 4 Step Follow Up Process

    The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this…

  • From good to great exhibiting – how to measure your exhibition KPI’s

    When exhibiting, it’s important to learn each time. If you continuously do the same thing repeatedly when exhibiting and expect different results then you…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 4” WITH LEE ALI

    The fourth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • “Engagement for Trade Show Exhibitors Part 3” With Lee Ali

    The third part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • How to Hire the Right Booth Staff

    Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite…

  • Adding value to amplify your trade show success

    How do exhibit builders amplify their clients’ show success? A common myth will have you believe that it isn’t down to exhibit builders to…