Exhibiting your business at a trade show is one of the most personal and potentially successful forms of marketing there is. Nothing beats word of mouth, and one of the best ways to do that is by getting out there and meeting and greeting attendees at an exhibition. Not just… [Read More]
Do the promotional staff representing you at your event know what they should be doing, who they should be approaching and why? Good – that’s one of the most important parts of a successful trade show lead generation strategy, especially if each member of your team understands their role in… [Read More]
Does your promotional staff know about GDPR? As a matter of fact, do you, either? An acronym for ‘General Data Protection Regulation’, new GDPR legislation is set to come into action on 25 May 2018 and is set to completely rewrite the way businesses can collect and store consumer data.
There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They may want to showcase some new and existing products at an event to attract attention. They may want to attract new leads to their trade show… [Read More]
There have been some pretty ugly stories in the press over the course of 2017 regarding sexism in certain fields, most notably in the technology sector. Though tech giants including Google have found themselves having to defend their equality policies this year, they insist progress is being made whilst also… [Read More]
Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.