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  • Why promotional staff work is the best job you’ve never heard of

    Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious…

  • How are you measuring your trade show success?

    It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at…

  • Are your trade show booth staff up to scratch for the brand experience era?

    Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This…

  • Everything you need to know about trade show marketing in 2017

    Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways…

  • 3 easy ways to perfect trade show lead generation

    There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s…

  • Why trade show booth staff are a key component of attendee engagement

    In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The…

  • Why work with a professional agency to source your trade show staff

    Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a…

  • 4 trade show staffing pains and how to solve them with ease

    There’s a reason why good trade show staffing is so important and such a wise investment. Not much is more frustrating to a marketing manager…

  • Yasuko, Lead Generator/Interpreter, Tokyo – Expo Star of the Month June 2017

    Yasuko – Lead Generator/Interpreter, Tokyo – Expo Star of the Month June 2017 As always, It has been a very difficult decision month to…

  • Alice/Andreane, Montreal, Expo Star(s) of the Month May 2017

    Andreana and  Alice, Lead Generators, Montreal – Expo Star(s) of the Month May 2017. We are proud to announce Alice and Andreana from Montreal…

  • Why train your sales team to be like professional trade show talent

    Companies with serious growth ambitions know that attending a trade show isn’t just a chance to show their face. Done right, it’s a measurable…

  • What kind of trade show staff do you need?

    Trust is key to a successful trade show. Trust in your staff’s ability to attract and convert potential prospects; trust in your company’s offering…