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  • Ep.1 In Conversation With… Jemelin Artigas

    In our first episode of ‘In Conversation With…’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way.

  • Successful Communication with International Clients

    Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy…

  • Emotion – Delivering Exceptional Experiences at Tradeshows

    95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…

  • Education – Giving Attendees What They Want

    Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…

  • Empathy – The Key to Understanding Your Target Audience

    “The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…

  • 8 Tips on Creating Energy in Your Exhibition Team

    It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…

  • How to Plan Your End Game

    When preparing for your next exhibition you need a refined, results-driven master plan. One that covers all your bases to give you the best…

  • What Aroused our Curiosity At Exhibitor Live?

    Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of…

  • What Aroused our Curiosity At Exhibitor Live?

    Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of…

  • Lessons from Exhibitor Live

    If you want game-changing ideas on how to improve your trade show performance, look no further. We recently attended Exhibitor Live in Las Vegas,…

  • Lessons from Exhibitor Live

    If you want game-changing ideas on how to improve your trade show performance, look no further. We recently attended Exhibitor Live in Las Vegas,…

  • Exploring the Power of iMA

    Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re…