A session delivered at Exhibitor Live 2023 by Lee Ali and Deanna Krause A common question we often ask exhibitors is are you getting the most out of your trade show exhibitions? If you’re finding it difficult to measure your Return on Investment (ROI), you’re not alone. In fact, according… [Read More]
We are thrilled to announce and congratulate that Otero Finiti, Business Development Executive at Expo Stars, is one of the recipients of this year’s UFI NGL Grant! The 2023 winners were selected from a large and varied pool of entries from around the world and evaluated by an international jury… [Read More]
In a world where you need to make sure every pound count in your business, wasting time and money on poor exhibiting shouldn’t be an option. For a tradeshow at a major venue in the UK, you are looking at around £300-£350 per square metre, which means even for a… [Read More]
A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you need to ensure your business gets it right. For example, you wouldn’t get Greenpeace exhibiting at an arms fair, so why should your business be any… [Read More]
On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry charities: EventWell, Make It Blue, and Meeting Needs. Why does it matter? Mental health-related illness affects one in three event professionals every year. Mental health services… [Read More]
Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars – aligning your Business Growth and Exhibition Strategies, mapping the Attendee Journey, upskilling your Booth Staff, measuring KPI’s, and implementing an effective Follow-up process. When delivering… [Read More]