How to Improve Attendee Engagement at Exhibitions
For nearly two decades, Expo Stars has worked with exhibitors and organisers across global trade shows, helping them improve the one thing that consistently…
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Your Exhibition Stand Isn’t the Problem. Your Conversations Are.
Most exhibition stands don’t fail because of poor design or lack of footfall.They fail because conversations aren’t intentional. Without a planned attendee journey, even…
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Building Authentic Conversations in Business, with Rob Lawless
Episode 13- Rob Lawless – Building Authentic Conversations in Business, with Rob Lawless Authentic Conversations For Exhibition Success Trade shows thrive on conversation but…
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Engagement Strategy and The Attendee Journey with John Blaskey
Episode 12- John Blaskey – How to Use Privileged Access to Shape and Control the Attendee Journey Leveraging Emotions For Exhibition Success Trade shows…
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Networking Success at Trade Shows, Freemans 2025 Report
Gone are the days of chance encounters and passive badge-scanning. For decades, trade shows thrived on coincidental networking, wandering the aisles, striking up spontaneous…
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Leveraging Emotions For Exhibition Success, With Dan Hill
Episode 11- Dan Hill – Leveraging Emotions For Exhibition Success Leveraging Emotions For Exhibition Success Trade shows are more than just flashing lights, giveaways,…
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Business Books For Trade Shows
At Expo Stars, we believe that successful exhibiting isn’t just about showing up. It’s about showing up with purpose, strategy, and impact. But that…
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The Neuroscience of Attendee Engagement, with Anders Boulanger
Episode 10- Anders Boulanger – The Neuroscience of Attendee Engagement Neuroscience, The Secret Code To Understanding Your Attendee’s Trade shows are noisy, chaotic, and…
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Event ROI: Facilitating Experiences vs Chasing Sales
When it comes to trade shows and live events, too many exhibitors fall into the trap of treating the show floor like a sales…
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Mental Health on the Show Floor: Thriving Under Pressure with Petra Velzeboer
Episode 9- Petra Velzeboer – Mental Health on the Show Floor: Thriving Under Pressure Why mental health is so important if you work in…
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Driving Change Where It Matters: People, Culture and the Show Floor with Daphne S. Leger
Episode 8- Daphne S. Leger- Driving Change Where It Matters. People, Culture And The Show Floor. What is the episode about? Why is change…
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How To Build a High Performance Booth Team with Deanna Krause
Episode 7- Deanna Krause- How to Build a High Performance Booth Team What is the episode about? In episode 7 of The Expo Factor,…
