RESOURCES

News & Media

  • The Psychology of Strategic Booth Positioning

    The Psychology of Strategic Booth Positioning at Trade Shows: A Deep Dive Trade shows are a battleground for attention. With hundreds—sometimes thousands—of exhibitors competing…

  • The Art of Selling at Trade Shows

    Trade shows are more than just networking events—they are prime opportunities to turn casual conversations into tangible business deals. However, many exhibitors struggle to…

  • The Power of Face-to-Face Marketing

    Why Human Connection Still Wins in 2025 In an age dominated by digital marketing, where brands can reach millions at the click of a…

  • Exhibition Jobs with Expo Stars: Career Growth & Global Opportunities

    Why Work with Expo Stars? The Benefits of Joining Our Team If you’re a model, actor, have a background in events or an outgoing…

  • Managing Stress During An Exhibition: Tips For Exhibition Planners 

    How to manage stress during an exhibition: The days leading up to an exhibition are often a whirlwind of preparation, but it’s when you’re…

  •  The 7 Habits of Highly Effective People:  key lessons to apply to your exhibitions 

    Explore how the principles of “The 7 habits of highly effective people” can be applied to enhance your trade show performance.

  •  5 Reasons to train your booth staff to help you succeed at your next exhibition

    Trade shows and exhibitions can be a game-changer for your business, to capitalize these opportunities, your booth staff must be well-prepared.

  • A Guide for Exhibitors; handle difficult questions at trade shows 

    Trade shows are bustling hubs of opportunity, however, they also come with their fair share of challenges, one of the most daunting being handling difficult questions.

  • Training your staff for Trade shows: Your Guide to Trade Show Success

    Trade shows are a significant investment for companies, both in terms of time and money. Costs can quickly add up due to booth design,…

  • Crafting the perfect exhibition strategy: A 7-Step Guide.

    In 2024, the B2B trade show market is set to regress almost back to normal following the pandemic…

  • We are Hiring – Account Manager, based in Manchester, UK

      Job Specification: Account Manager for Global Exhibition Company Position: Account Manager Company: Expo Stars Interactive Ltd Location: Central Manchester Job Type: Full-time About…

  • Expo Stars to deliver Event Tech Live and Event Sustainability Live exhibitor masterclass

    Event Tech Live (ETL) and Event Sustainability Live (ESL) will run an exhibitor masterclass with trade show performance agency Expo Stars between 1pm &…