Episode 4- Hans Leenhouts – How To Ask The Right Questions On The Show Floor
Wondering how to really succeed at trade shows beyond flashy booths and giveaways?
Welcome to The Expo Factor
The Expo Factor podcast goes deeper than the surface-level stuff to uncover what truly makes an exhibition successful—real human connection, authentic communication, and meaningful engagement with attendees. If you’re looking to turn conversations into conversions, this is where you’ll find the insights, stories, and strategies that actually work.
In this episode of The Expo Factor, host Lee is joined by Han Leenhouts, founder of Sales & Pepper and author of Pepper Talk 2.0, to unpack the power of asking the right questions on the show floor. Whether you’re an exhibitor, sales pro, or event strategist, this episode will help you ditch the pitch and start sparking real conversations.
Discover:
- Why open-ended questions are the key to unlocking deeper dialogue
- The most common mistakes that kill booth engagement
- How to qualify leads without sounding like a script
- The subtle art of reading visitor behaviour and body language
- When and how to end a conversation without being awkward
Plus, Han shares a powerful story about a visitor who was nearly overlooked—until one smart question revealed a multi-million euro opportunity.
Tune in now and learn how to turn curiosity into connection, and questions into qualified leads.
Youtube – https://youtu.be/qY1dvut0gdM
Spotify – https://open.spotify.com/episode/7v4GFyK1as6zNRehX9fy8Y?si=RgMg1I2uTfK05nYboPnCZA
Hans contact Information
LinkedIn – https://www.linkedin.com/in/hanleenhouts/
Website –https://www.salesandpepper.com/
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