RESOURCES

News & Media

  • The Metrics that really determine your trade show success:

    Trade Shows are a huge opportunity for developing your business, however, without the right metrics in place, understanding the true value that trade shows…

  • The 5 Key Roles of Booth Staff Engagement.

    Trade shows play a pivotal role in assisting businesses to achieve their goals. Whether it’s showcasing new products, networking with prospects, or increasing brand…

  • Crafting the perfect exhibition strategy: A 7-Step Guide.

    In 2024, the B2B trade show market is set to regress almost back to normal following the pandemic…

  • 20% leap in quality leads for Sync

    Learn about the big wins for Sync, who faced trade show challenges prior to attending out TEO Workshop.

  • Mastering Exhibitions with TEO

    New to managing your company’s exhibitions? You’re not alone: According to Freeman Events Research Report 2023, 60% of post-COVID corporate exhibit managers are new…

  • The Talent of Expo Stars: Your Gateway to Exhibiting Success

    Stepping into a vibrant exhibition hall is like entering a world of innovation and captivating displays. However, behind every successful booth is a team…

  • Unleashing the Power of Psychology in Exhibition Success

    Are you gearing up for your next big exhibition? As you plan your strategy and booth design, remember that your attendees are not just…

  • Expo Stars on Tour

    “To travel is to live.” – Hans Christian Anderson Lee Ali, Director of Expo Stars, recently returned from a successful Southeast Asia tour.   From…

  • How to Leverage Memory to Optimise the Attendee Journey 

    Do you want to optimise your attendee engagement and make sure they remember your brand and your products or services? If so, you need…

  • Boost Exhibiting Success through Colour Psychology

    You’ve invested a lot of time and money into preparing for your next trade show. You want to showcase your products or services to…

  • Create an Immersive Booth Experience Through Sensory Decision-Making

    Creating booth experiences that stand out from the crowd should be high on your to-do list.   You want to make a lasting impression…

  • Creating Innovative Exhibit and Event Experiences

    A session delivered at Exhibitor Live 2023 by Jim Gilmore We recently enjoyed a trip to the States for ExhibitorLive 23 which was both…