Business Books For Trade Shows
At Expo Stars, we believe that successful exhibiting isn’t just about showing up. It’s about showing up with purpose, strategy, and impact. But that…
RESOURCES
News & Media
-
The Neuroscience of Attendee Engagement, with Anders Boulanger
Episode 10- Anders Boulanger – The Neuroscience of Attendee Engagement Neuroscience, The Secret Code To Understanding Your Attendee’s Trade shows are noisy, chaotic, and…
-
Event ROI: Facilitating Experiences vs Chasing Sales
When it comes to trade shows and live events, too many exhibitors fall into the trap of treating the show floor like a sales…
-
ROI: How Your Booth Staff Drive £250K+ in Revenue
You’ve spent thousands on your stand, tech, and marketing but if your team isn’t turning conversations into leads, you’re leaving your ROI behind on…
-
Tradeshow: 7 Strategies Exhibitors Need To Select Their Next Tradeshow
Tradeshow Strategy: Why Choosing the Right Event Is Critical for Exhibitor Success In today’s fast-paced marketing landscape, tradeshows and roadshows remain powerful tools for…
-
Boosting Engagement: The Power of Senses at Trade Shows
Creating Memorable Booths: Engage All Five Senses Creating memorable booths isn’t just about delivering information or showcasing a brand—it’s about crafting an immersive experience…
-
The 7 Habits of Highly Effective People: key lessons to apply to your exhibitions
Explore how the principles of “The 7 habits of highly effective people” can be applied to enhance your trade show performance.
-
A Guide for Exhibitors; handle difficult questions at trade shows
Trade shows are bustling hubs of opportunity, however, they also come with their fair share of challenges, one of the most daunting being handling difficult questions.
-
“Can I Scan Your Badge?” not the best way to Close Conversations at Exhibit Booths
In the bustling environment of trade shows and exhibitions, every interaction counts. However, there’s one common phrase that can undermine all our efforts: “Can I scan your badge?”
-
Crafting the perfect exhibition strategy: A 7-Step Guide.
In 2024, the B2B trade show market is set to regress almost back to normal following the pandemic…
-
The 5 E’s of Face-to-Face Engagement
You could have a salsa-dancing robot on display during an exhibition to wow your visitors. But will that alone guarantee success? What you really…
-
Why You Should Leave Your Sales Team at Home at Your Next Trade Show
According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a…
