In 2024, the B2B trade show market is set to regress almost back to normal after a tough few years following the pandemic. With this being a huge milestone for the trade show industry, it means that developing the perfect strategy is crucial for exhibition success in 2024. This year… [Read More]
You could have a salsa-dancing robot on display during an exhibition to wow your visitors. But will that alone guarantee success? What you really need is a powerful engagement plan that provides personalised, memorable and impactful booth experiences. To help you make lasting connections, generate new leads and resonate through… [Read More]
According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a trade show presence is their interaction with the company’s representatives. Face-to-face engagement with your trade show staff is critical to get right. Making an excellent first… [Read More]
It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show.