In our second episode of ‘In Conversation With…’ we speak with Ashley Boroda, qualified business coach and iMA practitioner, who has been working with Expo Stars for the last 8 years. Ashley specialises in supporting businesses to ensure they achieve consistent growth, boost team performance and increase sales results. Ashley chats to us about how… [Read More]
In our first episode of ‘In Conversation With…’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way.
Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy one in Spain when I started at university. I’d walked into a beautiful old shop where everything was behind a counter and you couldn’t actually pick… [Read More]
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach… [Read More]
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new… [Read More]
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]