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  • The Truth About Event Marketing Education

    Trade show preparation equals success. And training should be an integral part of your preparation. It equips you with the skills and knowledge to:…

  • What We’ve Learned from a Year of Global Exhibiting

    We have attended, represented our clients or even exhibited ourselves at some of the biggest trade exhibitions in the world this year, from Exhibitor…

  • Exhibiting Internationally: How to be Successful

    What does it take to be successful when exhibiting internationally?  Our Founder and Managing Director, Lee Ali, was recently asked to speak on this subject…

  • Why ‘Can I Scan Your Badge?’ is Pointless

    Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can…

  • How to Measure Exhibition Engagement

    At Expo Stars, we spend a lot of time shouting from the rooftops about how important engagement is. But how do you measure it? …

  • The Challenging World of the Exhibition Organiser  

    Would you rather swim in shark-infested waters or run an exhibition where 99 things could go wrong?  As an exhibition organiser, we bet you’ve had…

  • What Aroused our Curiosity At Exhibitor Live?

    Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of…

  • Lessons from Exhibitor Live

    If you want game-changing ideas on how to improve your trade show performance, look no further. We recently attended Exhibitor Live in Las Vegas,…

  • Exploring the Power of iMA

    Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re…

  • 2019 Exhibition Predictions

    If you thought 2018 was an exciting year for trade shows, you’re in for a treat. 2019 is here and eruptions of progress are…

  • Maximise Your Trade Show ROI with Our Exhibition Engagement Calculator

    What’s not to love about a calculator? You gain correct answers to questions in seconds saving you buckets of time. This got us thinking:…

  • The Exhibition Performance Scorecard: Your Telescope for Luminous Exhibiting Insights

    What can you do to improve your trade show performance?  You might have already read lots on this. But how can you fix something…