Everything you need to know about trade show marketing in 2017
Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways…
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News & Media
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3 easy ways to perfect trade show lead generation
There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s…
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How do you define trade show lead generation?
Marketing is becoming more sophisticated than ever thanks to the internet. The right strategy allows businesses large and small to see exactly where site…
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How to perfect your B2B trade show marketing strategy
An effective trade show marketing strategy goes far beyond simply having a big booth, attractive graphics and a solid sales script. Having the right plan…
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Mastering Inter-personal Engagement
We are delighted to announce that our Managing Director Lee Ali will speak at the Exhibiting Excellence Mini-Masterclass, taking place at the Emirates…
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The AIDA Principle for Tradeshow Engagement
If I had to mention one single characteristic of truly successful exhibitors, I would say it’s the ability and knowledge of how to…
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Face to Face Marketing: The Art of Engagement
Expo Stars in association with World Trade Club Dubai successfully launched the “Face to Face Marketing: The Art of Engagement” – series of seminars…
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On People management and trade shows
The “How To” formula of people management in a tradeshow environment Everything that you read about leadership and managing teams, is strongly linked to…
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3 Essential Tips to Keep your Trade Show Visitors Engaged
The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to…
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3 Tips to attract more Affiliates to your stand
Tip. 3 Create an Experience A true brand experience is a lot more than just affiliate lead generation. It means delivering a story that…
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The Power of Using Effective Promotion Staffing at Tradeshow Exhibitions
In the last quarter of 2012, Expo Stars International launched a study to find out how exhibitors and event professionals perceive the use of…
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Hot Pants or Hot Qualified Leads?
Marketing Specialist, Lee Ali explains why professional Promotion Staff are worth their weight in Lead. Original Article was Published in Exhibiting Magazine March 2009 I…
