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  • Create an Immersive Booth Experience Through Sensory Decision-Making

    Creating booth experiences that stand out from the crowd should be high on your to-do list.   You want to make a lasting impression…

  • Creating Innovative Exhibit and Event Experiences

    A session delivered at Exhibitor Live 2023 by Jim Gilmore We recently enjoyed a trip to the States for ExhibitorLive 23 which was both…

  • Introducing the TEO Masterclass – Exhibition Excellence Exemplified

    In a world where you need to make sure every pound count in your business, wasting time and money on poor exhibiting shouldn’t be…

  • Effectively Convert Leads After Your Exhibition

    When it comes to exhibiting, you could have an all-singing and dancing stand that has attendees lining up for miles, who are dying to…

  • How your target audience’s pain points are more important than you think

    When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems…

  • Why is this the right show for you to exhibit at?

    A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you…

  • A perfect storm – aligning your exhibiting strategy with your business growth strategy

    Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars…

  • “Trade Show Engagement Optimisation – Why it Matters” with Lee Ali, MD, Expo Stars

    In the final episode of The Anatomy of a Successful Trade Show Engagement Optimisation Strategy, Lee Ali and Dan Assor discuss the most important…

  • Why are you exhibiting? The age-old question.

    So, you’re ready to take your business back out into the world of exhibiting. But what exactly are your reasons? Do you want to…

  • The Benefits of the Trade Show Engagement Optimisation (TEO) Framework

    Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for…

  • “ENGAGEMENT FOR TRADE SHOW EXHIBITORS PART 5” WITH LEE ALI

    The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd….

  • Your Follow Up – Our 4 Step Follow Up Process

    The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this…