Finding the Right Staff for your Next Exhibition
If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose?…
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If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose?…
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…
Should modern trade shows include “booth babes”? We were recently asked to comment on this topic by the BBC. Their report covered the controversy surrounding…
Exhibiting your business at a trade show is one of the most personal and potentially successful forms of marketing there is. Nothing beats word…
Working with a promotional staffing specialist brings with it many advantages when you’re looking to exhibit at a trade show. One of the most…
When it comes to the IT industry, it’s fair to assume that professionals within the sector know what they like and have a deep…
When exhibiting, the people at the front and centre of your trade show booth are effectively the face of your business. They represent you,…
Do the promotional staff representing you at your event know what they should be doing, who they should be approaching and why? Good –…
Does your promotional staff know about GDPR? As a matter of fact, do you, either? An acronym for ‘General Data Protection Regulation’, new GDPR…
Marketing to different generations can be difficult, with older marketers and those at more established brands at times struggling to get their point across…
There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They…
There have been some pretty ugly stories in the press over the course of 2017 regarding sexism in certain fields, most notably in the…