Why You Need Trade Show Performance Training
- Did you know...
- Up to 70% of Companies do not have a pro-active face to face engagement strategy.
- Up to 94% of Companies do not know - or did not measure - what results they got from their last event.
- 85% of exhibiting success is down to how your stand staff performs on the show floor.
Our staff training programme helps you:
• Understand how to communicate with your attendees through reliable training methods designed to create positive change at upcoming exhibitions
• Uncover the importance of the lead qualification process and your approach to questioning attendees
• Check your booth etiquette by taking a deeper look at our do’s and don’ts on booth behaviour
• Recognise who your target audience is and not just who you think they are
We understand that there isn’t a one size fits all solution which is why one of our seasoned exhibition professionals will work alongside you to get to the root of your training requirements.
How it works
Impactful exhibition assessment
Ahead of your training, you’ll receive an interactive assessment. The data you provide allows us to create a personalised report to help you identify and correct issues so you can enjoy a successful show.
Unwrap our inspiring exhibition strategy
We’ll introduce you to our tried and tested exhibition strategy, engineered to help you channel our global experience into achieving your key objectives and exceeding your return on investment.
Ahead of your show, your personal exhibition consultant will educate you on useful exhibition techniques. Discover the 5 elements of our TEO methodology to revolutionise your exhibiting experience.
Armed with this newfound knowledge, you’ll be able to deliver tangible results.
After your training, we’ll be on hand to support you with a personalised 1:1 consultation with all your internal stakeholders including marketing, sales, operations and the executive team, where we’ll help you home in on your exhibition strategy. With expert training and feedback, you’ll have the confidence to deliver your best exhibition yet.
How We Help You Achieve Your Best Exhibiting Results Yet
INTERROGATE YOUR EXISTING STRATEGY
You will learn the importance of getting your exhibiting strategy right and how this aligns with your sales and marketing processes helps you get better results from your shows.
IMPROVE YOUR ATTENDEE JOURNEY
You’ll deep dive into who your target audience is and identify your pain points and aspirations.
It’s critical you understand who your audience is, in detail, to tailor your attendee attraction strategy which will open the door to more opportunities for impactful conversations.
UPSKILL YOUR EXISTING STAFF
You’ll discover the importance of understanding the roles required at your booth to give yourself the best opportunity for success. We’ll give you the tools to identify your training needs and divide the best people for each role, whilst providing guidance on how to maintain energy levels, motivation, and professionalism throughout the show.
TEST KEY PERFORMANCE INDICATOR (KPI) MEASUREMENT
Data capture is one of the most important elements of demonstrating exhibition ROI.
We’ll provide guidance, techniques, and tools to help you generate more leads, by creating memorable and fun experiences that actively engage and educates your target audience.
DELIVER A SOLID FOLLOW-UP PROCESS
Together, we’ll get into the mechanics of your follow-up process post-exhibition so you can re-engage your audience in the most effective way possible and change them from valuable leads into actual customers.