Episode 6- Adam Parry – Is event tech enhancing or hindering human connection?
What is the episode about?
In this episode of The Expo Factor, Lee Ali sits down with Adam Parry, a true powerhouse in the events industry. From humble beginnings in Barnsley to becoming the editor of Event Industry News and co-founder of Event Tech Live, Adam shares his journey, insights, and bold opinions on the evolving role of event tech in exhibitions.
The conversation dives deep into the heart of the digital vs. human engagement debate. Is event tech a bridge or a barrier? Adam’s answer: it’s both. It all depends on how it’s used, who’s using it, and whether there’s a plan B when things go wrong.
Key Takeaways of Event Tech for Exhibitors, Networkers and Event Professionals
1 Tech is a Tool, Not a Silver Bullet
Adam believes that while technology can enhance the event experience, it often suffers from over-promising and under-delivering. The key lies in education, communication, and proper deployment.
“We’ve been eager to realise the promises of tech, but the education piece is often missing.”
2 Plan B is Non-Negotiable
Tech will fail. It’s inevitable. What matters is having a redundancy plan. Whether it’s a crashed app or a failed lead scanner, organizers must prepare for the worst.
Try the First Letter, Last Letter game with your team to boost listening skills. It forces you to stay fully present in any conversation.
“We plan for plan Bs in every area of events—except technology. That needs to change.”
3 Exhibitor Engagement Starts Early
Adam emphasizes the importance of onboarding the right people—not just the person who booked the stand. His team runs Exhibitor Masterclasses weeks before the event to ensure everyone is prepared.
“If your only line of communication is the person who booked the space, you’re setting yourself up to fail.“
4. Pet Peeves on the Show Floor
From eating on stands to working on laptops, Adam shares his biggest frustrations with exhibitor behaviour. His advice? Be present, be prepared, and respect your investment.
“If you divided your stand cost by the hour, you’d think twice about checking emails during the show.”
5. SpeakerStacks: Solving a Real Problem
Born out of personal frustration, Adam created SpeakerStacks, a tool that helps speakers capture leads and feedback from their sessions—without breaching GDPR.
“I built it selfishly for myself. Now it’s helping others grow their audience and prove their value.”
So what is the future of event tech?
Adam sees a future where AI and real-time data transform the attendee experience. From facial recognition to personalised content delivery, the potential is huge but only if used responsibly.
“We’re at the tip of the iceberg with AI. The real revolution is still to come.”
Ways to watch
Spotify – https://open.spotify.com/episode/2l40EKgE4ZeWQX37jCzSFH?si=3271fe441b8b4223
About Adam Parry
LinkedIn – Adam Parry | LinkedIn
Website – https://linktr.ee/punchtownparry
Adam Parry is a respected figure in the global events industry. He is the co-founder and editor of Event Industry News, a leading online publication that covers everything from trade shows to experiential marketing. He also co-created Event Tech Live, the only event in Europe dedicated entirely to event technology, and helped launch the Event Technology Awards. With over a decade of experience, Adam is known for his passion for innovation and his commitment to improving how events are planned, delivered, and experienced.
After years of shaping the UK events landscape, Adam is ready for a new chapter. Adam is relocating to the Middle East with his family to experience life in a new region and connect with a thriving events community. He will continue to be active in the UK scene, but is excited to learn from and contribute to the dynamic markets in places like Dubai, Qatar, and Saudi Arabia. Also Adam a personal reason for the move being:
“I have one simple goal in life. To wear shorts 365 days a year.”
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