Episode 5- John Cooper – How To Use Comedy And Curiosity To Engage Attendees
“Say it plainly—that was me being funny. And if it doesn’t land, that’s OK. Just move on” – John Cooper
What is the episode about?
Whether you’re preparing for a networking event, planning your presence at a trade exhibition, or attending a conference, one truth remains:
People remember how you made them feel.
In this must-listen episode of The Expo Factor, Lee Ali is joined by creative force and seasoned comedy performer John Cooper, who shares why embracing humour, spontaneity, and authenticity isn’t just refreshing but essential to standing out in a crowded exhibition hall.
From Hawaiian shirts to active listening games, this conversation is packed with actionable ideas for exhibitors, marketers, and event professionals who want to connect more meaningfully.
Key Takeaways for Exhibitors, Networkers and Event Professionals
1 Presence Beats Performance
You don’t need to be loud to stand out, you need to be authentic. John shares how simple visual cues (yes, even a Hawaiian shirt) and calm, open body language can generate curiosity without being overbearing.
“You’re creating curiosity. It’s the law of attraction—how do you draw people towards you without chasing them?”
2 Improv Builds Better Conversations
Improv it’s about active listening, agility, and empathy. John walks us through improv tools that help professionals tune in to the moment, especially in fast-paced event settings.
Try the First Letter, Last Letter game with your team to boost listening skills. It forces you to stay fully present in any conversation.
3 Gamify Engagement
Bored of robotic ice-breakers? Gamify your approach. Whether on your stand or at a networking event, small techniques like reframing, pattern-spotting, or active listening games can turn surface-level chats into meaningful connections.
“You’re not just collecting leads—you’re making people feel heard.”
4. Train for Confidence
Not everyone is naturally outgoing, but confidence can be developed. Improv-style training equips your team to navigate unpredictable questions, difficult personalities, and fast-paced interactions with ease and composure.
5. Use Humour Carefully, But Confidently
If you’re attending international events, cultural sensitivity is key. John recommends starting with light, absurd humour and always being clear that it’s a joke.
“Say it plainly—that was me being funny. And if it doesn’t land, that’s OK. Just move on.”
Tune in now and learn how to use comedy to create better relationships.
Want to know where to use comedy? The answer is simple: every event!
Whether you’re:
- Staffing a stand at a trade show,
- Hosting a business breakfast,
- Speaking at a breakout session,
- Or just mingling at a networking night…
…the same principles apply: Listen better. Be yourself. Add a touch of curiosity and humour. And remember:
“Active listening is what we don’t do at events—because we’re often too focused on quick wins,”
Ways to watch
YouTube –https://youtu.be/IeG2OoLRVWQ
Spotify – https://open.spotify.com/episode/2ruo2mu2iQQvWFkJM04OX9?si=ULz-zOSYQ6yTYCr75gjYgg
About John Cooper
LinkedIn – https://uk.linkedin.com/in/johncooper1
Website – Rocket Steps – live scribing, illustration and explainer videos
Founder of Rocket Steps, John Cooper is an illustrator, creative trainer and seasoned performer who helps teams communicate with more clarity, confidence and creativity. In addition to his day job, John pursues his love for comedy as a stand-up comedian!
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https://www.linkedin.com/company/expostars-interactive-ltd-
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