After managing 3000 projects globally, we’ve uncovered the biggest reason why exhibitors fail to achieve a return on their investment (ROI) or return on objective (ROO) – having little to no exhibition strategy in place.
A well-thought-out engagement strategy for your exhibition, trade show, or other live marketing event should go hand in hand with your overarching business growth strategy.
We’ve worked alongside major brands in the Pharma, Tech, Aviation, Automotive, Food, Energy sectors and many more giving us a unique perspective on what it takes to succeed in the trade show environment. This vast experience allows us to help identify and engage your target audience and design a strategy designed to help you surpass your objectives whatever your industry sector.
We call this our Tradeshow Engagement Optimisation Strategy.
Through this consultancy service, you’ll be able to compel your prospects to want to do business with you post-exhibition and actively measure your key performance indicators (KPIs) results against our strategy. Allowing your business to grow and opening the door to new opportunities.
Our Trade Show Exhibition Strategies
Strategy Review: Collaboratively, we’ll review your exhibiting objectives, messaging and target audience to ensure your strategy is developed with a ROI at its core.
Activity Plan: We’ll develop your new attendee engagement strategy, helping you quantify how many people you need to engage and qualify to deliver your sales targets and help you create a compelling follow-up plan.
KPI Measurement: We’ll provide you with an easy-to-use report that summarises booth activity, your prospect contact details and ranks their interest in your products and services. We’ll advise on software and processes to streamline prospect conversion and create efficiencies.
Unlock a Trade Show Performance Strategy That Lasts
Our Trade Show Performance Strategy will help you:
- Differentiate your business from the competition
- Develop and understand your exhibiting objectives
- Deep dive into how many attendees you need to engage to deliver your objectives
- Have the right people at your booth to guarantee exhibition success
- Give your prospects a reason to want to engage with you after the exhibition
It’s time to make poor exhibiting a thing of the past by turning hot leads into paying customers by taking advantage of a free 30-minute consultation to elevate your exhibiting success.