Sao Paulo is Brazil’s largest city and the world’s seventh largest, which means it is a great place to not only visit, but to do business as well.
Why exhibit there
Sao Paulo is Brazil's most internationally orientated business city, so here business conduct is more ‘western’ than in other cities. It is renowned for being a business hub not only because it is the financial centre of Brazil, but because it is the 10th richest city on the planet.
Put simply, if you want to do business in Latin America, you want to do business in São Paulo.
Plus, on average there is one event every six minutes in São Paulo and 75% of the largest exhibitions in the country take place in the city.
Fly into Guarulhos International airport and then take the subway into town. Trips cost about $1.50 each way.
There is an Airport Bus service which costs $17.50 each way and journey times are between 1 to 2 hours, depending on traffic. It connects Guarulhos with the major hotels and the main bus terminal.
Restrictions on what you can bring into the country
Have a read through the rules what you can bring in, because there are a few unusual rules regarding electronic items and clothing that can be deemed taxable.
Main exhibition centres
Services we provide
- Booth Host/Hostess
- Lead Generator
- Crowd Gatherer
- Product Demonstrator
- Hospitality Staff
- Brand Ambassador
- Team Leaders
- Event Managers
Key tourist hotspots
Because of its heritage and history, São Paulo is home to a large number of statues, parks, museums and galleries all worth exploring.
These free pastimes allow you to wander and absorb all the sights and sounds of this fabulous city.
Where to eat
- Futuro Refeitório. The menu features a variety of small dishes that diners are encouraged to mix and customize. It includes everything from Thai curry to cornbread to roasted chicken with paprika to a chopped salad.
- Bráz Elettrica. This place focuses on authentic, individual Neapolitan pizzas baked fresh.
- Local currency is Real.
- Language is Portuguese.
- Visas are required by some countries. Check the list to see if yours is on it.
- Plug sockets are three pin sockets - two pin and a grounding pin.
- Cultural sensitivities:
- There is a machismo that pervades in Brazilian culture. If female, you should be prepared to be the only woman at the top and to work hard to gain the respect of your male colleagues.
- Brazilians like to establish personal relationships before doing business, so prepare to get to know your partners well.
- Being fashionably late is quite common and perfectly acceptable in Brazil.