How likely are you to succeed at your next exhibition?
Score your exhibition performance through our Trade show Engagement Optimisation (TEO) framework and discover what you need to improve in order to achieve your best exhibition yet.
Discover your TEO performance score
We make this possible at every event.
The best performing exhibitors make sure they cover all 5 elements of the TEO framework
- They understand how their exhibition programme links to their business growth strategy and why they have decided to exhibit.
- They ensure their teams are made up of experienced exhibition professionals, highly trained in the art of face-to-face communication.
- Every team member is focused on achieving a defined set of objectives for the exhibition.
- They deliver a unique, captivating booth experience, focused on engaging and educating the booth attendees.
- They identify who their target audience is and identify their pain points and aspirations.
Learn these smart steps and apply them to your marketing strategy to make your next exhibition a well-thought-out, golden investment.
How will I be measured?
Our TEO performance scorecard will measure you against the five pillars of effective exhibition marketing.
Your Strategy
This is the first element that acts as the base for a successful TEO strategy. The idea here is to understand how your exhibition programme links to your business growth strategy and why you have decided to exhibit.
Your Attendee Journey
The second element is understanding your attendee journey. At this point, you need to identify who your target audience is and identify their pain points and aspirations.
It’s critical you understand what you’re looking for as you can start building a picture of how you would get them to your booth and start up a conversation with them.
Your Booth Staff
The third element is hiring the right booth staff for specific job roles in the attendee engagement journey and to motivate them to achieve your objectives. You need to identify what tasks need doing, select the appropriate personnel to fulfil these tasks but more importantly enjoy the process.
After all you wouldn’t want your receptionist doing your annual accounts. Equally for exhibitions you need professionals who can effectively engage attendees, build rapport and demonstrate your products and services.
Your Key Performance Indicator (KPI) Measurement
The next step is understanding exactly how you will collect this data. A tried and trusted method we use is interactive toolkits that provide memorable and fun experiences which actively engage and educate your target audience.
Furthermore, you should ask yourself how you would integrate this into your CRM and how it bridges the gap between saying goodbye and the first step in the follow-up process.
Your Follow-Up
The final element of the TEO framework is your follow-up process. This element makes you think about the first step post-exhibit for your audience to re-engage with you and make you assess the key stages of your follow-up process.
This includes what departments should be held accountable and how your sales cycle aligns with your follow-up process.
Unleash the power of the TEO framework
Invest 5 minutes of your time
Find out how you score across the 5 pillars of our TEO framework: Your Strategy, Your Attendee Journey, Your Booth Staff, Your K.P.I. Measurement and Your Follow-Up.
Review your suggested improvements
Once your TEO score has been calculated, our system will produce a tailored report, outlining specific actions for improving your score and, ultimately, your exhibition experience.
We upskill your internal teams through our exhibition engagement training and development programmes. Working with you to identify your team’s strengths and development areas, personality type, and communication styles, we’ll craft a bespoke training programme to help amplify your team’s skills and align them with your exhibition strategy.
Are you ready to discover the secrets of the TEO framework to achieve exhibiting success?
Exhibition success requires your ability to create an emotional experience
Therefore anything that reduces your ability to engage reduces your ability to succeed.
“Just completed the Exhibition Assessment questionnaire from Expo Stars and have to say what really struck me about doing it was the food for thought I got about the positive and not so positive things I do when exhibiting. More importantly, it gave me a great insight into ways we can be better. Exhibiting is a great experience but a costly one if done wrong and this assessment made me think about how I can be better at the next show. Really enjoyed doing this and will be recommending it to my own clients as a way of driving far greater exhibition results. It`s not so much about doing lots of things right, it’s about doing the right things right. Thanks, Lee, for opening up our minds to better results in the future. Highly recommend.”
Stephen Murtagh, The Exhibition Guy