Forecast your exhibition engagement activity
Calculate how many attendees you need to engage to deliver your required exhibition return on investment using our Trade Show Engagement Optimisation (TEO) framework.
What is the exhibition engagement calculator?
When exhibiting, it’s imperative you know how you’re going to engage with your audience and capture leads.
Through the development of our Trade Show Engagement Optimisation (TEO) framework, we’ve created an exhibition engagement calculator, designed to help you understand your key performance indicators (KPIs) to deliver your required ROI and beyond.
You may have heard of Search Engine Optimisation (SEO). Well, Trade Show Engagement Optimisation (TEO) follows a similar methodology.
Just like your website, at a trade show, your exhibition booth is your shop window, a tool to help you demonstrate your expertise, and, vitally, capture qualified leads for your sales team to convert.
Your role is to make sure your booth attracts high-quality traffic and that your exhibition team has the right engagement skills to increase your chance of converting visitors into highly qualified leads
Using your exhibition objectives and marketing performance along with exhibition benchmarks, we will calculate:
- How many passers-by your booth staff need to engage to visit your stand.
- How many stand visitors you need to qualify to deliver your required number of leads.
- The number of follow-ups you need to make and deals you need to close to deliver your required ROI.
- And more vital KPIs to ensure your exhibition team performs as you expect.
- Receive your personal exhibiting forecast along with our tailored TEO recommendations to improve your chances of success.
Unlock the secrets of our TEO Calculator
Why should I calculate?
Successful exhibiting is all in the numbers.
Understanding your Key Performance Indicators (KPIs), it gives you the opportunity to vet your strategy, ensure you have the right people on your booth and have a streamlined follow-up process to deliver your required ROI.
Learn your vital numbers
Simply input your exhibition information, objectives, and typical marketing performance.
We’ll crunch these with exhibition benchmarks to give you your personalised exhibition KPI forecast.
Receive a copy of our insightful eBook
We’ll send you your personalised KPI forecast that will explain how many people you need to approach and engage to deliver the ROI you need to achieve. You’ll also receive a free copy of our 24-page eBook, ‘5 Pillars to Exhibition Success – Understanding the Trade Show Engagement Optimisation (TEO) Framework'.
Review how many attendees you need to engage to hit your required return of investment
Your Exhibition Information
Input your exhibition information such as expected visitor numbers, stand traffic, and costs.
Your Exhibition Objectives
Tell us what you want to achieve by exhibiting including your revenue objectives and average customer value.
Your Marketing Performance
Share your typical conversion performance to help us predict the number of stand visitors, qualified leads, and appointments you’ll need to generate.