Does Your Booth Team have the Right Personality to Proactively Engage Attendees at a Trade Show?

A harmonious blend of personalities in your booth team can significantly enhance attendee engagement. The iMA questionnaire, a unique tool offered by Expo Stars, helps you understand the diverse personality types in your team. By categorizing personalities into colors like high blue, high red, high yellow, and high green, the iMA questionnaire provides insights into how different team members can best interact and engage with attendees​​. 

Knowing your team's personality mix is vital for tailoring their approach to engaging attendees. High red personalities might excel in quick, to-the-point interactions, while high blue and green personalities may be better at detailed explanations and creating a welcoming atmosphere. This understanding enables you to strategize how to best use each team member's strengths to engage with the trade show audience. 

Beyond just knowing their personality types, the iMA questionnaire offers practical tips to help each team member work at their best and effectively communicate with attendees. This includes adapting communication styles, organizing small teams for specific roles, and tailoring instruction delivery based on personality types. 

Discover the unique personality blend of your booth team by taking the iMA questionnaire. It's a simple, two-minute test that can have a profound impact on how your team performs at trade shows. By understanding and leveraging the strengths of each personality type, you can create a more cohesive, effective, and high-performing team.