Building better events for show organisers
Improve retention and inject accountability through personalised exhibitor evaluation and training
You work hard putting on an incredible show, yet exhibitors are quick to blame you when they don’t achieve the outcomes they hoped for.
From your perspective, the issues are clear: booth staff glued to mobiles ignoring opportunities to make human connections; uninspiring stands offering zero incentive to enter; a lack of follow-up on captured leads.
Yet you take the hit when they fail to rebook.
Training makes a world of difference to your exhibitors’ performance and attitude.
Our tried and trusted programmes – developed at 3,000 trade shows in 53 countries – train your exhibitors for success.
Providing personalised evaluation and troubleshooting tips, exhibitors arrive on the show floor prepped to maximise every opportunity. They see results, you see repeat business and referrals, year after year.
- Boost your retention rates
- Give your exhibitors measurable reasons to return
- Improve the impact of your events
LET'S PLAN YOUR NEXT SHOW
Exhibitor Masterclass
Your shows provide fantastic opportunities exhibitors often fail to capitalise on – leaving you to take the hit when they decide not to rebook.
Our exhibitor masterclasses aimed at senior management channel our global experience into helping your customers achieve measurable results from your show.
Months before your show launches, our experienced exhibition consultants run an interactive workshop educating your exhibitors on marketing strategy, attendee engagement, follow-up, and ROI measurement.
Armed with the knowledge to achieve a positive ROI, your customers will rush to rebook once the show is over.
Personalised Assessments
Every exhibitor receives a questionnaire ahead of your show. Using these, we create a personalised report to help exhibitors correct any issues and enjoy a successful show.
You receive a customer assessment scorecard for your team to use during the rebooking process: if an exhibitor claims they didn’t see results, you identify missed recommendations and areas they can improve next time.
With expert training and feedback, we empower your exhibitors and inspire your visitors to declare your show their best yet.
How we help your exhibitors
ENGAGEMENT TOOLS
Gamification, AR/VR, assessments, survey tools to help exhibitors proactively engage attendees.
PROFESSIONAL BOOTH STAFF
Experienced booth staff and presenters for your exhibitors to engage, qualify and educate audiences.
REMOTE EXHIBITING
Booth and activity management for international exhibitors who are unable to attend due to travel restrictions.
ASSESSMENTS
Personalised customer assessment scorecards to help your sales people ask meaningful questions and create personalised reports for each exhibitor.
DATA CAPTURE
Set up and provision of lead capture software, post-show reporting and measurement of objectives.