Generating a return on investment for trade show marketing can be hard work without a strategy. In this guide, you’ll discover the Trade Show Engagement Optimisation (TEO) framework, which will teach you the foundations for effective trade show lead generation.
We will introduce you to the 5 pillars of the Trade Show Engagement Optimisation Strategy:
- Your Business Growth Strategy
- Your Attendee Journey
- Your Booth Staff
- Your KPI Measurement
- Your Follow-up.
This is our tried and tested exhibition strategy and we cannot wait to share it with you.
• each pillar of the TEO Framework
• strategies to increase the volume and the quality of your
trade show leads
• the formula to forecast trade show success